Marketing play: Using marketing strategies to explain the benefits of a play approach in early childhood education

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Marketing play: Using marketing strategies to explain the benefits of a play approach in early childhood education

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The innovative approach of this manual borrows the ideas and language of a marketing campaign, adapting them for teachers and caregivers who must explain and 'sell' to parents and others the value of play in early childhood education.

The book takes early childhood professionals through practical marketing steps to build their own resources matched to their particular environments.

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Leadership/management Play

Marketing play: Using marketing strategies to explain the benefits of a play approach in early childhood education

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Marketing play: Using marketing strategies to explain the benefits of a play approach in early childhood education

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Internet Information Services (IIS)