Early Childhood Australia (ECA) is the largest and most authoritative peak body in the early childhood education and care (ECEC) sector. ECA is a national organisation that has a longstanding reputation as a high-quality assured knowledge broker, supported by our ethical advertising standards.
ECA’s vision is that every young child is thriving and learning. Our role in achieving this is to promote the rights and interests of all young children and to support the delivery of high-quality early childhood education and care.
Download media kit
Download our media kit for more information, including details on distribution dates, advertising prices, and subscriber and readership statistics.
Advertising booking form
Already know what you’d like to book? Download our booking form and upload it to the contact form below or email it to customerservice@earlychildhood.org.au
Our Reach
ECA’s readership spans the diversity of children’s service types—preschool, primary schools, long day care, family day care, outside-school-hours care, occasional care, mobile services, Aboriginal-owned and operated services, and integrated services that include family support, play groups and parent support programs. Subscribers to our publications include students, individuals, parents, services and organisations (not-for-profit, private, corporate and publicly owned). We also have readers who are academics, researchers and children’s advocates.
67,000+
Website views per month*
185,000+
Followers across our social channels
17,000+
Subscribers to ECA WebWatch
64,000+
Average monthly ad impressions
* averages from FY22-23
Advertise with us
If you have products or services that may be of interest to the early childhood sector, advertising with Early Childhood Australia (ECA) can ensure that you reach your market effectively.
Advertising with us ensures a valuable association with both quality-assured content and with our organisation, a respected peak body and leading publisher.
Our Advertising Options
Digital Advertising
ECA Website
Advertising on the ECA website can have a direct impact on visitors and drive immediate traffic to your website, with advertisers receiving exclusive positioning. The ECA website is a hub of information and resources, and the site is frequented by services, organisations, academics, early childhood professionals, parents, families, teachers and students.
Key details
Target audience
Early childhood services and organisations, early childhood educators, teachers and directors, Early childhood academics and students, and families
Readership Facts
36,000+ average unique monthly visitors; 70,000+ page views per month; 48,000 average monthly ad impressions.
Advertising size
160 pixels (w) x 240 pixel (h) at 72 dpi. File format: JPG, GIF or PNG.
Download our media kit for more information, including details on distribution dates, advertising prices, and subscriber and readership statistics.
E-Newsletter – WebWatch
ECA’s WebWatch is a fortnightly e-newsletter containing a mix of the latest policy announcements, practice knowledge, events and research. Advertising through WebWatch is an efficient way to reach a niche market of professionals who have opted into this newsletter.
Download our media kit for more information, including details on distribution dates, advertising prices, and subscriber and readership statistics.
Key details
Target audience
Early childhood educators, teachers and directors; Preschools and junior primary schools; Early childhood academics and students.
Readership Facts
Circulated to 17,500 subscribers.
Advertising size
1200 pixels (w) x 400 pixels (h) at 72 dpi. File format: JPG, PNG or GIF.
Print Advertising
Every Child
Every Child is an early childhood magazine published quarterly and is delivered to readers as a membership benefit and through paid subscription. The full-colour printed magazine includes articles on topics such as professional development, parent issues, research, innovation, legal issues, and state and federal developments. Every Child has an excellent reputation with both the early childhood sector and parents, and is typically purchased by decision-makers within services.
Download our media kit for more information, including details on distribution dates, advertising prices, and subscriber and readership statistics.
Key details
Target audience
Early childhood educators, teachers and directors; Preschools and junior primary schools; Early childhood academics and students.
Readership Facts
Paid circulation to 37,000+; Readership 20,000+
Advertising size
Various advertising sizes and layouts available. Refer to our Media Kit for more information.
Download media kit
Download our media kit for more information, including details on distribution dates, advertising prices, and subscriber and readership statistics.
Advertising booking form
Already know what you’d like to book? Download our booking form and upload it to the contact form below or email it to customerservice@earlychildhood.org.au
To start a conversation about effective advertising opportunities with Early Childhood Australia, please complete the form below or contact us on (02) 6242 1800 or customerservice@earlychildhood.org.au.
