Social Media Terms of Use 

Early Childhood Australia (ECA) uses social media platforms to engage with our members, followers, and other stakeholders in a friendly and inclusive manner. Through social media, we inform, educate, inspire, build connections, and have conversations. 

ECA is the voice for young children and the peak early childhood organisation, acting in the interests of young children, their families and those in the early childhood field. ECA advocates to ensure quality, social justice and equity in all issues relating to the education and care of children aged birth to eight years. 

Please note that these terms of use apply to all Early Childhood Australia’s (ECA) social media channels, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, and YouTube. 

ECA’s Commitments  

• We will be transparent in our social media engagement. 
• We will protect our consumers’ privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules, and regulations. 
• We will respect copyrights, trademarks, rights of publicity, and other third-party rights. 
• We will be responsible in our use of technology and will not knowingly align the organisation with any organisations or websites that use excessive tracking software, adware, malware, or spyware. 
• We will reasonably monitor behaviour in the social media space, establish appropriate protocols, and keep appropriate records as dictated by law and/or industry best practices. 
• Our content will be aligned to our vision and values.   
• Comments will be moderated and may be deleted in accordance with our social media house rules. 

Social Media House Rules 

ECA welcomes feedback and encourages healthy discussion, but please ensure your engagement on our social media platforms is in line with our house rules.

Due to the 2021 High Court ruling, every organisation that administers a social media account is legally responsible to moderate any activity or interactions on their social media platforms.

By interacting with ECA and ECA affiliated pages, groups, events, ads, posts (or anything else that may fall under the ECA social media domain), you agree to abide by our social media terms of use and our “House Rules”. ECA can make no guarantee that your contribution will be published or remain published and reserves the right to delete any comments that are considered inappropriate by the organisation’s moderators. 

1. Be respectful and polite. Treat other people, including ECA employees, with respect and courtesy. Comments using inappropriate language, which are abusive, obscene, or which appear to deliberately provoke arguments, will be deleted. Explicit content or content of a harassing nature will be deleted. ECA reserves the right to delete comments that are considered inappropriate by the organisation’s moderators.
2. Don’t post unlawful comments or content. Do not use language that is defamatory, discriminatory, incites violence, infringes copyright or is otherwise unlawful. Comments that are fraudulent, deceptive, misleading, in violation of any intellectual property right of another, or in violation of any law or regulation, will be deleted.
3. Respect others’ privacy. Don’t include personal details such as phone numbers, postal or email addresses in publicly visible comments. If you wish to raise an issue that requires sharing your contact information with ECA employees, please contact us.
4. Don’t advertise. Comments that seek to endorse commercial products or activities or solicit business or personal promotion may not be accepted. ECA publishes links to other websites at its sole discretion. We reserve the right to remove comments and messages considered to be spam, or posts containing the same, or similar, message posted multiple times. This also extends to link baiting or files containing viruses that could damage the operation of other people’s computers or mobile devices.

Use of ECA’s Content 

Sharing on social media is expected and welcomed. All intellectual property rights in the content owned by and posted by ECA are reserved to ECA. Such content is provided for your personal, non-commercial use only. You may not otherwise reproduce, republish, modify, or adapt ECA’s content, without obtaining the organisation’s prior written permission. You agree not to remove, obscure, or alter any ECA copyright notice or trademark on any content you access and use. You also agree not to use ECA’s content in a way that implies endorsement by the organisation, or any person included in the materials, without obtaining prior written consent. Visit www.copyright.com.au for information under section 113P of the Act. 

For any queries or concerns regarding ECA’s engagement on social media or our social media terms of use, please contact us.