Early Childhood Australia’s Advocacy

Our vision 2What Early Childhood Australia Stands for:

As the national peak body for early childhood, ECA is a regular, and trusted, contributor to the public policy debate on all matters affecting young children (birth to eight years) and their families.  This includes:

  • Early childhood education and care (preschool, long day care, family day care, occasional care, mobile services and specialist programs)
  • Early years of schooling
  • Outside school hours care
  • Child and family centres, programs and support services
  • Inclusion support
  • Social and emotional wellbeing
  • Maternal & child health services
  • Parent education (birth to eight)
  • Other policy areas affecting children and their families

We specifically acknowledge the rights of Aboriginal and Torres Strait Islander children and their families, and the past and current injustices and realities for them around Australia.

Our work is informed by our:

  • commitment to children’s rights
  • knowledge of early childhood development, learning and pedagogy
  • commitment to an inclusive and just society
  • respect for the rights and aspirations of families
  • the active involvement of our members

Advocacy Goals

ECA’s advocacy goals are outlined in our Strategic Plan – Strategic Directions (2014–2017):

Strategic Plan Objectives
1.1. The rights and wellbeing of young children are at the forefront of social discourse and social policy.

1.2 Young Aboriginal and Islander children are thriving and learning.

1.3 Investment in early childhood increases annually in Australia— our target is 1 per cent of GDP spent by 2020.

2.1 Continuous improvement in the delivery of early childhood education and care.

2.2 The Early Childhood National Quality Reform Agenda continues to be implemented with increased public understanding and support.

2.3 Early childhood education and care is inclusive and effective across populations of vulnerable children.

2.4 Early childhood education and care is provided by a qualified, specialised and skilled workforce.

Values base

ECA’s approach is informed by our organisational values:

  • Integrity – we ensure informed, ethical, authentic and transparent behaviour and our conviction guides what we do and how we do it every day.
  • Collaboration – we share knowledge, establish and maintain respectful and trusting relationships with others to support the achievement of positive outcomes for children.
  • Leadership – we acknowledge that strong pedagogical and courageous leadership is essential to support and promote the rights and voice of children.
  • Inclusiveness – we value and promote acceptance of diversity in our work and that of the broader community.
  • Quality – we strive to ensure that everything we do is high quality and demonstrates commitment to our advocacy role.

Early Childhood Australia’s Code of Ethics also provides a set of statements about appropriate and expected behaviour of members of a professional group reflecting our values.

“We acknowledge that strong pedagogical and courageous leadership is essential to support and promote the rights and voice of children.”


ECA hosted a Parliamentary Breakfast with the Parliamentary Friends of Early Childhood in 2014. The special guest was Professor Joe Sparling presenting on the Abecedarian approach.

How we advocate

ECA has a federated structure, individuals and services are members of State and Territory branches. Through our state and territory branches, we advocate on state government issues and enable strong advocacy levels at multiple levels.

The national organisation of Early Childhood Australia is governed by a National Council and a National Board of Directors. The members of our National Council and National Board of Directors are representatives of the Early Childhood Australia State and Territory branches.The National Board of Directors is required to act in the best interests of the organisation as a whole and sets the strategic directions for the organisation.

The work of the national organisation is supported by the National Office. The National Office ECA draws on the broad experiences and expertise of our members in our advocacy work. We take a strong evidence based approach to advocacy and conduct and commission research and reviews to inform our rigorous position on policy matters. The National Office is responsible for the development and implementation of the National Work Program, which is approved by the National Board of Directors and underwrites the achievement of the Early Childhood Australia’s strategic plan. The Chief Executive Officer Ms Samantha Page  works closely with the National Board of Directors towards the achievement of the organisation’s goals.

ELEB_RGB_webAdvocacy campaigns

Early Childhood Australia supports campaigns that help to reach our advocacy objectives.

Early Childhood Australia supports the Everyone Benefits campaign together with  leading Australian early childhood peak bodies, research and advocacy organisations, and service providers.

Early Learning: Everyone Benefits
is a positive national campaign which aims to:

  • increase public awareness and understanding of the benefits of investing in early learning (birth to five years) for Australia’s future prosperity
  • increase access to quality programs that amplify children’s development by securing political commitment to increasing early learning.

Visit www.everyonebenefits.org.au


National Children’s Commissioner, Megan Mitchell launching ECA’s Supporting young children rights: Statement of Intent in 2015

Position Statements

In the past ECA has had a range of position statements on specific topics:

ECA is currently about to release a  Statement on the inclusion of every child  in early childhood education and care.

ECA is also currently developing a Statement on young children and digital technology, to guide and inform the early childhood sector, families of young children about using digital and interactive technology with and for young children.

All of ECA’s Statements can be viewed here.

Collaboration strengthens our advocacy

One of ECA’s key values is collaboration. This approach is employed across ECA’s work. For example, we form Advisory Groups and Project Reference Groups of members and stakeholders to help inform our work (see the table below).

To inform policy submissions and media communications we have established stakeholder groups that participate in regular meetings. ECA also convenes a range of high level groups:

  • Reference groups.
  • Large provider network.
  • Stakeholder communications and policy reference groups.

We use online surveys and workshops to help inform and provide feedback on policy submissions, publications and events.

ECA’s prime leadership role comes from supporting and maintaining the rights and voice of children. We acknowledge that strong pedagogical and courageous leadership is essential to this advocacy.


Minister for Communications, the Hon. Malcolm Turnbull MP, with ECA CEO Samantha Page, launching the Digital Business Kit for Early Childhood in 2014.

External advocacy

ECA provides strong internal and external advocacy to promote the rights and wellbeing of young children.

Our external advocacy includes:

Our internal advocacy includes:

  • providing representation on all significant decision-making bodies that impact on early childhood education and care delivery.
  • bringing together stakeholders with common goals.
  • ‘influencing the influencers’ including organisations and people.
  • regular meetings with members of Parliament and Government Ministers and their staff with the objective of influencing Government policy.
  • regular meetings with Government officials.
  • funding and conducting and publishing research.

Support for professional advocacy

ECA also recognises that promoting the rights and voice and young children does not only require high level advocacy, but also empowering early childhood services and educators to take leadership at the local level and supporting them to deliver programs which also meet these objectives. That’s why part of our goals are to ensure early childhood education and care is provided by a qualified, specialised and skilled workforce. This includes building leadership capabilities across the early childhood education and care sector.

ECA regularly visits and meets with services and educators to showcase best practice and engage and consult on issues concerning the sector. We hold service visits, conferences, branch meetings and advisory and reference groups to inform our approach.

Find out how to advocate as an early childhood professional here.


If you would like to contact ECA about our advocacy please email policy@earlychildhood.org.au.

Further reading

Margaret Young (2013). ECA’s advocacy: 75 years and going strong. Every Child Vol. 19 No. 3. 

Press, Frances & Wong, Sandie, (author.) (2013). A voice for young children : 75 years of Early Childhood Australia. [Deakin West, ACT Early Childhood Australia Inc]